Portfolio
- All
- Advertising
- Entertainment
- Pharma DTC
- TV
- VFX
The Who Was? Show – Ep. 11
Move Free Ultra Challenge
Durex Easter
Durex 420
Mucinex Banners
Digestive Advantage Fruit
Airborne Elderberry
Deadpool
Assassin’s Creed: Unity
Batman V Superman: Dawn of Justice
Cookie Jam
The Who Was? Show – Ep. 9
Wantsuit Animation
K-Y Social Videos
Enfamil Times Square
Donkey Kong Country: Tropical Freeze
Chloroplast & Hemoglobin Similarities
Tony Awards – 2019
Durex “May the Fourth…”
Clients
Résumé
Jason Lanza
Motion | Video | Audio | Web | Print
As a pioneering Motion/Interactive Designer with 15 years of cross-platform experience, I work with large and small clients, ranging from Netflix, Disney, and Bayer to local NYC startups. I’m inventive in how I penetrate to the heart of problems in order to produce top-quality, award-winning, responsive, 360° solutions.
Experience:
FCBCURE — Senior Art Director
February, 2021 – Present – Parsippany, New Jersey (Remote)
- Develop single-minded, strategic ideas to exceed marketing KPIs for clients (including Abbvie, Merck, and Bayer), by collaborating with and directing creative team members in concept and production of campaigns using print, motion, video, or web solutions
- Maximize efficiency of campaigns by tactically coordinating with account and client partners to help formulate and guide marketing strategies
Design Consulting — Art Director, Motion/Interactive
2009 – Present
- Collaborate with advertising, TV, short film, and nonprofit clients (including Netflix, UniWorld Group, Maimonides Hospital, etc.) to hit various KPIs by building appropriate motion, video or web designs. Remotely coordinate more efficiently with tools like Zoom, Slack, WhatsApp, WeChat, and Skype
Dragons Group — Senior Digital Designer
April, 2019 – November, 2019 – Parsippany, New Jersey
- Managed junior designers by providing creative oversight as design team lead for the RB Pharmaceuticals sexual well-being brands (Durex and K-Y)
- Streamlined production timelines and prioritized campaign work based on brand sales and engagement KPIs, using tools like Slack and Skype to maximize efficiency and coordinate international team workflows on a global scale
- Revitalized brand recognition, based on social media and OOH engagement, by establishing unified visual strategies for brands to follow in their 360° ad campaigns
RhythmOne — Digital Designer
October, 2013 – August, 2017 – Boston & New York City
- Enabled Fortune 500 companies to increase engagement and drive revenue, by playing a key role in the design and development of ad campaigns and debuting the integration of true responsiveness in creative units
- Initiated and then improved upon performance of first-to-market, industry-leading ad formats by ideating, producing, and then iterating on pixel-perfect, cross-platform creative
- Boosted efficiency between front- and back-end departments in global offices by incorporating coding knowledge during communication via Asana, Slack, Skype, and Webex
Trib Total Media — Multimedia Designer
October, 2005 – October, 2013 – Pittsburgh
- Increased viewership of Trib Total Media’s news website, measuring both quantity of viewers and time spent on the site, by pioneering the inclusion of state- and national-level, award-winning interactive graphics
- Explained potentially confusing ideas to viewers and readers by combining online interactive work with corresponding infographics and illustrations in TTM’s newspapers
Skills:
Video:
After Effects, Nuke, Premiere, DaVinci Resolve, Media Encoder, Sorenson Squeeze
Web:
HTML, CSS, JavaScript, jQuery, GSAP, Animate, InVision, Figma
Visual:
Photoshop, Affinity Photo, Illustrator, Affinity Designer, InDesign, Acrobat
Audio:
Audition, Reaper
3D:
SketchUp, Cinema 4D
Languages:
American English (Native)
French (Elementary)
Mandarin (Beginner)
HONORS & ACHIEVEMENTS:
- Company representative at IAB Programmatic Creative Conference
- Winner of 12 state and national journalism awards for interactive content
- Member of ACM SIGGRAPH
Community service:
- Web Design Basics for Marketing
webinar presenter - NYC’s AABDC design consultant
- Pittsburgh Toonseum museum docent
- Point Park University guest speaker
Education:
- Multiple Udemy certifications for Nuke
and After Effects - Ohio University (Athens, OH) Cum laude graduate, 2005 – B.S. Visual Communications
Contact
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